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GPT and Large Language Models: Hold on to your hats, disruption looms
Adam Hadley 5 April, 2023
Preparing for a transformative era
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GPT-4 and other AI advancements have the potential to cause significant disruptions in society, altering entire business models.
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The integration of Large Language Models (LLMs) and plugins will revolutionise industries as GPT's power to control and automate other digital technologies.
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The discipline of operations research, insights from the philosophy of technology, and understanding of scientific revolutions can provide valuable guidance in navigating these disruptions.
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With exponential technological progress, GPT-like technologies will continue to advance, potentially leading to a paradigm shift even more profound than the Copernican Revolution.
As I ponder the impending emergence of GTP-4 and other advanced Large Language Models (LLMs), I cannot help but feel a mix of excitement and trepidation. These groundbreaking advancements in artificial intelligence (AI) are poised to bring about profound and disruptive changes to society, with many people seemingly unaware of the scale of the transformation at hand.
As GPT-4 and other advanced LLMs continue to develop, we must prepare for the transformative changes they will bring to society. These AI advancements have the potential to disrupt industries and challenge current business models, making it crucial for individuals and organisations to be aware and adaptable (Bostrom, 2014). The philosophy of technology, which examines the nature, development, and implications of technology, can lend insights into the progress of technology and its impact on society. In addition, understanding the nature of scientific revolutions, as argued by Thomas Kuhn in "The Structure of Scientific Revolutions," can provide context for the scale of change we may be facing.
The exponential growth of GPT-like technologies
As technological progress continues to advance exponentially, GPT-like technologies will follow suit, potentially leading to a scientific revolution more profound than the Copernican Revolution. Thomas Kuhn's work, "The Structure of Scientific Revolutions," argues that scientific progress occurs through a series of paradigm shifts, where new ideas replace established ones. The rapid advancements in AI may represent the beginning of such a paradigm shift, with unprecedented societal implications and ethical considerations.
The dawning age of LLM integration
In the coming weeks, the widespread launch of plugins will herald a new era, as GPT becomes capable of performing digital tasks using third-party plugins.This will mean that GTP doesn't just provide text-based outputs but it will be able to figure out how to control other technologies! Integration with plugins is essentially the automation of Robotic Process Automation (RPA) itself.
The power of LLM integration and operations research
With the increasing accessibility of AI, the integration of LLMs and plugins will almost certainly revolutionise entire industries. GPT's ability to perform digital tasks using third-party plugins, control other technologies, and automate processes beyond its own data will have far-reaching effects on industries. Operations research, a discipline focused on applying advanced analytical methods to optimise processes and decision-making, can provide valuable guidance in navigating these disruptions and helping to understand where and how to best deploy disruptive decision-support technologies within your existing operating model.
Transforming business models with GPT-4
The combination of GPT and plugins has the potential to transform business models by automating activities and controlling other technologies. This level of disruption may make it challenging for new tech companies to establish a foothold in the market, as GPT's capabilities could outpace traditional businesses. Operations research can offer insights into analysing critical business processes and adapting to the new landscape shaped by GPT-4 and LLM advancements.
Where to begin?
When considering opportunities for LLM integration into your business, I would recommend the following approach:
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Consider your strategic positioning: ask yourself the extent to which LLMs (especially when combined with plugins) will disrupt your business model. Most businesses will likely be disrupted but many will probably be made redundant. ** See list below of my immediate reflections on disruption risk by business and business model.
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Review existing business activities that are largely based on summarising information and creating content both within your organisation and for your clients. For instance most if not all HR policies can now be written by LLMs and they can be made specific to your geography. For each of these experiment with asking GTP-4 to produce outputs.
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Experiment and be bold in asking GTP-4 seemingly wild questions like: what are my company's strengths and weaknesses and what should our OKRs be? What should my 100 day plan be as a result?
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Devise a strategy for GTP-4 adoption: consider ways of opening up OpenAI to your team members and encouraging them to experiment. Every time some asks a question that previously would have gone to Google, GTP-4 can probably provide a significantly improved answer. Ask the team to suggest ways GTP-4 can augment their work and save time.
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Set aside budget to disrupt your own business before someone else does: new GTP-4 solutions are being created at a staggering scale and many of these are likely to be relevant to your business.
Immediate opportunities for LLM integration
The % impact on industry activities below is an estimation and may vary depending on the specific use cases and adoption of GPT-4 and similar large language models within each industry. The feasibility ranking considers the ease of integration, availability of data, and the potential for immediate impact.
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Content moderation: High feasibility and 50% impact on activities such as screening hate speech, terrorist content, unwanted content.
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Customer service: High feasibility and 50-60% impact, including AI-driven customer support chatbots, voice assistants for call centers, and automated complaint resolution.
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Content creation (text): High feasibility and 40-50% impact with AI-generated articles, automated content editing, social media content management, white papers, blogposts (!), and SEO optimization.
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Translation services: High feasibility and 60-70% impact, offering real-time language translation, automated document translation, and localization services. (Human: Arguably the horse has already bolted with this one)
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IT support: High feasibility and 60-70% impact on activities such as chatbots handling user queries, automated troubleshooting, software setup, and maintenance.
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Marketing and advertising: High feasibility and 30-40% impact on AI-generated ad content, targeted ad campaigns, automated social media marketing, and consumer behavior analysis.
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Human resources: High feasibility and 30-40% impact in AI-driven candidate screening, interview scheduling, onboarding automation, and employee engagement analysis.
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Research and data analysis: High feasibility and 40-50% impact on AI-driven data analysis, pattern recognition, prediction modeling, and automated report generation.
Adapting to LLM-driven disruption
In conclusion, GPT and LLM advancements will reshape industries and change the way we perform everyday tasks. As the integration of AI becomes more widespread, society must be aware of and prepared for the profound innovations and disruptions that lie ahead.
For those seeking guidance on navigating the complexities and uncertainties brought about by LLM-driven disruption, QuantSpark stands ready to assist. Our AI capabilities, expertise in data-driven solutions, understanding of operations research make us a suitable partner to help businesses adapt and thrive amidst this transformative landscape.
Let QuantSpark guide you through the challenges and opportunities presented by the integration of GPT and LLM technologies in your industry.
And yes... this was written with the support of GPT-4.0134
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