Case studies

Building data cubes for SaaS clients on subscriptions, product usage and marketing attributions

Profile The client was a private equity backed SaaS company that provides remote access software to businesses. Their product range includes desktop...

Customer segmentation analytics suite improves probability of converting users by 30%

Profile A nanny matching service for employers (think AirBnB for nannies) with minimal data engineering and business performance analytics.

Validating an investment PE-backed SaaS business’s buy-and-build strategy

Profile The client was a private equity owned B2B SaaS company which had pursued a buy-and-build strategy: buying up smaller but fast-growing rivals...

Sizing a £18m opportunity to automate a Big-4 UK supermarket’s clearance process

Marketing budget allocation tool reduced CPA by 10%

Profile A high-street clothing retailer specialising in womenswear.

Data engineering diagnostic and roadmap prioritisation

Profile A B2B switching service for energy, telecoms, and insurance in the process of growing its internal data analytics team.

Developing a macro space recommendations system

Profile One of the UK’s leading supermarkets.

Machine learning improves sales forecast by 30% for orthopaedics supplier

Profile PE-backed orthopaedics and healthcare product supplier serving hospitals in a range of international markets.

Lead scoring propensity model drives 20% increase in conversion for business comparison service

Profile PE-backed B2B price comparison and switching service across a range of areas including electricity, gas, insurance, and telecoms.

Utilising existing data and technology to streamline decision-making for asset management

Profile The client is an ESG-focussed asset manager with a global portfolio and multiple funds. The client has a sophisticated internal data...