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Customer segmentation analytics suite improves probability of converting users by 30%
Profile A nanny matching service for employers (think AirBnB for nannies) with minimal data engineering and business performance analytics.
CASE STUDY (2)
Validating an investment PE-backed SaaS business’s buy-and-build strategy
Profile The client was a private equity owned B2B SaaS company which had pursued a buy-and-build strategy: buying up smaller but fast-growing rivals to integrate them into a larger conglomerate....
Marketing budget allocation tool reduced CPA by 10%
Profile A high-street clothing retailer specialising in womenswear.
Data engineering diagnostic and roadmap prioritisation
Profile A B2B switching service for energy, telecoms, and insurance in the process of growing its internal data analytics team.
Developing a macro space recommendations system
Profile One of the UK’s leading supermarkets.
Machine learning improves sales forecast by 30% for orthopaedics supplier
Profile PE-backed orthopaedics and healthcare product supplier serving hospitals in a range of international markets.
Lead scoring propensity model drives 20% increase in conversion for business comparison service
Profile PE-backed B2B price comparison and switching service across a range of areas including electricity, gas, insurance, and telecoms.